TRU is the operating system for real estate team leaders. It watches your paid leads, tells you which agent is slipping and why, and hands you the coaching move for that person — in four minutes, not four hours.
Read-only. Connects to Follow Up Boss. Nothing stored.Every other tool hands you data and walks away. TRU runs the full loop a drowning player-coach can't run alone: see the problem, get the move, make it stick.
Watches every paid lead. Flags who got zero personal contact, what's stuck, and which agent is quietly slipping — before it costs you a closing.
Profiles how each agent is wired and hands you the exact 1:1 move for this person, this week — coaching the agent and the leader.
Your agents rehearse the call against an AI buyer, and their real calls get graded — so the coaching turns into habit, not a nice conversation.
Coming to the top tier — TRU Reach: an AI that reactivates your dead leads and hands the hot ones straight to your agents.
| What leaders buy today | The problem | What TRU does |
|---|---|---|
| Coaching programs ($700–1,600/mo per person) |
Generic and human-bound. Never touches the agents. | Personalized to how each agent is wired — and scales to the whole team. |
| Team dashboards | Data without a decision. You still have to figure out the move. | Every flag ships with the coaching move already written. |
| AI "ISA" tools | Robotic, unproven, and they book junk appointments. | Practice & call QA now; earned, agent-approved handoffs later. |
A single recovered closing is worth $10,000–$20,000. TRU is built to save you several. Prices are per team, billed annually.
+$25/agent per month over 15 seats · month-to-month available · founding-team pricing for early partners · every plan starts with a free 14-day Accountability Audit.
Connect your Follow Up Boss (read-only) and we'll send you a one-page audit — in real dollars — of the paid leads nobody personally worked, the leads stuck in limbo, and the commission it's putting at risk. That counts your pay-at-close referrals too — an un-worked one is still lost commission, and it puts your program standing at risk. No commitment. Nothing stored.
Prefer to talk it through first? Book a 30-minute call →