TRU is the operating system for real estate team leaders. It watches every lead you pay for — up front or at close, tells you which agent is slipping and why, and hands you the coaching move for that person — in four minutes, not four hours.
Read-only. Connects to Follow Up Boss. Nothing stored.Every other tool hands you data and walks away. TRU runs the full loop a drowning player-coach can't run alone: see the problem, get the move, make it stick.
Watches every lead you pay for. Flags who got zero personal contact, what's stuck, and which agent is quietly slipping — before it costs you a closing.
Profiles how each agent is wired and hands you the exact 1:1 move for this person, this week — coaching the agent and the leader.
Your agents rehearse the call against an AI buyer, and their real calls get graded — so the coaching turns into habit, not a nice conversation.
Coming to the top tier — TRU Reach: an AI that reactivates your dead leads and hands the hot ones straight to your agents.
| What leaders buy today | The problem | What TRU does |
|---|---|---|
| Coaching programs ($700–1,600/mo per person) |
Generic and human-bound. Never touches the agents. | Personalized to how each agent is wired — and scales to the whole team. |
| Team dashboards | Data without a decision. You still have to figure out the move. | Every flag ships with the coaching move already written. |
| AI "ISA" tools | Robotic, unproven, and they book junk appointments. | Practice & call QA now; earned, agent-approved handoffs later. |
A single recovered closing is worth $10,000–$20,000. TRU is built to save you several. Prices are per team, billed annually.
+$25/agent per month over 15 seats · month-to-month available · founding-team pricing for early partners · every plan starts with a free 14-day Accountability Audit.
Connect your Follow Up Boss (read-only) and we'll send you a one-page audit — in real dollars — of the leads nobody personally worked, the leads stuck in limbo, and the commission it's putting at risk. That counts your pay-at-close referrals too — an un-worked one is still lost commission, and it puts your program standing at risk. No commitment. Nothing stored.
Prefer to talk it through first? Book a 30-minute call →